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News and Views:
Google and Mapquest Geospatial
Storefront
June 24,
2003
Google announced
yesterday that they're cooperating with MapQuest on placement of thematic ads
on Mapquest maps.
Visitors to MapQuest requesting maps or driving directions
now see offers for further information in six categories, such as
hotels, resorts and real estate. Each category links to a page of
eight paid listings from Google's AdWords program.
This is a prudent step forward
for Google, but still a very long way from geocoding the web,
as described here by Kevin McCurley, from IBM labs. Let's hope that Google
will begin to focus some serious resources on semantic analysis and
geocoding of existing web content, until some point in the future,
when all web content that ought to be geocoded, will be
geocoded at creation. - That's a challenge for all of us!
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